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So youve got your listing in the top 5. Now what? How about doubling your real estate with an indented SERP result?
So what exactly is an indented result? According to Help Center, When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that site indented below it.
Real estate blog entries tagged with real estate - page 1::
real estate: Gig Harbor real esate market - 01/15/08 05:24 PM In a effort to improve your SERP, you join a reciprocal link exchange.
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Amazing Link Building Service! - Page 11::
I buy .EDU, Real Esate Links, Blog post Send me your offer. massageam. View Public Profile Yaroslav has provided me excellent SERP service.
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Obviously, having a second result below the first one can greatly increase your chances of someone clicking on your result. In addition, the indentation serves to make the listing stand out apart from the rest.
So how to you get an indented Google result? Heres 3 simple steps:
- Identify second Highest Ranking Page for your Key phrase: Simply do a Google search for the keyword phrase you are seeking to obtain an indented
result for. If you dont have another page that ranks, or you dont like the
current page that comes up second, create a new one.
- Link from the first Ranking Page to the second Ranking Page: Using your keyword phrase in the anchor text, link from the first page to the second page. Preferably, use a contextual link within a body of text rather than a site-wide navigational link.
- Begin Building Links to the second Page: Depending on the competition for this keyword, you may only need a few good quality back-links to create the indented result.
Unfortunately, Ive found that indented results can be somewhat fickle. They are frequently here today, and gone tomorrow. However, with proper link building, you should be able to maintain the result. Please visit my blog for more DIY SEO tips.
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Double your Serp Real Esate